A Study of Women’s Behavior on Skin Care Products in Bangkok MetropolitanPhiphat Nonthanathorn and Wichet Leelamanit
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The purposes of this study are to study women’s behavior on skin care product in Bangkok Metropolitan. The results of the study show that there is significant difference between demographic variables (age, income and educational level) and consumer behavior variables. Firstly, age relates to place to buy (supermarket and convenient store), reason to buy (trial), expense to buy, parts of body to use (eye), objectives to use (make skin whiten). Second, income relates to place to buy (overseas of domestic), place to buy (supermarket and convenient store), reason to buy (try and advertisement), expense to buy, English title of brand name, glass of packaging, part of body to use (hand, eye and privy part), objective to use (make skin whiten and narrow a pore in the skin). Finally, educational level relates to where to buy (overseas or domestic), expense to buy, English title of brand name, glass of packaging.
Keyword:
Women Behavior , Skin Care , Bangkok ,demographic variables , income , expense ,brand name,packaging
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