A Study of Consumer Behavior in Bangkok Metropolitan on Herbal Shampoo Phiphat Nonthanathorn and Wichet Leelamanit
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The objectives of this paper are to study consumer behavior on herbal shampoos and compare product attributes and attitude between brand names and community herbal shampoos. The results of the study show that almost all of behavior variables are not significantly different between sex, age, and income. Consumers concern on certificate of standardization, prescription, standard of production, smell, packaging, bubble, and color of herbal shampoo, respectively. The attitude score of brand name herbal shampoo is higher than community herbal shampoo. Additionally, the recent survey has suggested that the title of herbal shampoo should be in Thai language and should consist of herb title as parts of brand name.
Keyword:
Consumer Behavior ,Herbal Shampoo , Shampoo ,brand name ,brand name herbal shampoo
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